Post by account_disabled on Mar 6, 2024 23:40:35 GMT -6
If we take into account that 90% of communication is non-verbal, we perfectly understand the importance of body language and other non-verbal signals when approaching a client. In a sales environment... What should we pay attention to to increase purchasing possibilities? ^ Crossing your arms is most often interpreted as a defensive, closed or disinterested approach. In order to be fully engaged with the prospect, open arms are the best bet, not only will you appear more approachable but you will also retain more information about what they are saying. Body language researchers found that when a group of volunteers attending a lecture were asked to stand with their arms and legs crossed, they remembered 38% less than those who adopted another posture. ^ Connect instantly. The most deep-rooted and powerful non-verbal signal is touch , touching someone on the arm, hand or shoulder, for a few tenths of a second, creates a human bond. In most sales situations, physical contact and human connection occurs through a handshake. A study on handshakes revealed that people are twice as likely to remember those who have shaken hands with them, and they also found that people are more open and friendly when this happens.
Use your best judgment, as it is not always appropriate or natural, but a small contact can establish the trust necessary for the client to reveal their problems and needs, allowing you to provide them with the most appropriate Paraguay Mobile Number List products or services. Speaking of touch, consumers are willing to pay more for items if they can see and touch them . The sensory experience is so important that the more time people spend looking at and holding products, the more willing they will be to pay for them. This is great news for brick-and-mortar stores versus e-commerce , as long as you don't subscribe to the "Do Not Touch" sign. Background music is also part of the sensory experience and influences not only how much people spend but also what they buy. Stores that play jazz or classical music are perceived as more sophisticated and customers are willing to spend more than people who visit places that play pop or rock music. In a famous experiment, customers in a wine store were more likely to buy French wines when French music was playing; When German music was playing, people bought more German wines.
Hearing isn't the only sense that affects our shopping habits, researcher Martin Lindstrom found that the smell of apple pie led to a 23% increase in sales of ovens and refrigerators at an appliance store. According to psychology, once people make a purchase, no matter how small, they are more likely to buy more. So encouraging customers to make small impulsive purchases can increase sales by activating what psychologists call the “buying mindset.” You can take advantage of this effect by placing popular and cheap products at the entrance of the store. Another interesting fact is that when talking to clients it is good to adapt to their movements and way of speaking; we tend to feel a stronger affinity with people we perceive as similar to us. ^ Boost confidence by adopting a good pose. Sometimes we find ourselves lacking in confidence, there are days when we feel without energy. In that case, you may already have the best sales pitch, but if you don't see yourself or feel part of it, your efforts may be in vain.
Use your best judgment, as it is not always appropriate or natural, but a small contact can establish the trust necessary for the client to reveal their problems and needs, allowing you to provide them with the most appropriate Paraguay Mobile Number List products or services. Speaking of touch, consumers are willing to pay more for items if they can see and touch them . The sensory experience is so important that the more time people spend looking at and holding products, the more willing they will be to pay for them. This is great news for brick-and-mortar stores versus e-commerce , as long as you don't subscribe to the "Do Not Touch" sign. Background music is also part of the sensory experience and influences not only how much people spend but also what they buy. Stores that play jazz or classical music are perceived as more sophisticated and customers are willing to spend more than people who visit places that play pop or rock music. In a famous experiment, customers in a wine store were more likely to buy French wines when French music was playing; When German music was playing, people bought more German wines.
Hearing isn't the only sense that affects our shopping habits, researcher Martin Lindstrom found that the smell of apple pie led to a 23% increase in sales of ovens and refrigerators at an appliance store. According to psychology, once people make a purchase, no matter how small, they are more likely to buy more. So encouraging customers to make small impulsive purchases can increase sales by activating what psychologists call the “buying mindset.” You can take advantage of this effect by placing popular and cheap products at the entrance of the store. Another interesting fact is that when talking to clients it is good to adapt to their movements and way of speaking; we tend to feel a stronger affinity with people we perceive as similar to us. ^ Boost confidence by adopting a good pose. Sometimes we find ourselves lacking in confidence, there are days when we feel without energy. In that case, you may already have the best sales pitch, but if you don't see yourself or feel part of it, your efforts may be in vain.